We Don’t Hate We Just Hustle is one of the fastest-growing urban apparel brands. At WDHWJH we promote positivity through fashion.

The clothing brand embodies anyone who is working hard to pursue their dreams and not knocking others down in the process.

Our motto calls out to any person who is pursuing their dreams and not knocking down others in the process. Many celebrities like activist Angela Davis and the late rapper DMX have already supported our brand. WDHWJH started as a roadside business selling a single T-shirt on the street corner. We have since expanded to sell over 50 different products through our website, In the summer of 2021, we opened our first mobile clothing store, the first urban mobile clothing store in the city of Rochester. The WDHWJH mobile bus allows us to access festivals and pop-up shops and travel to new cities with our merchandise.

Pablo’s story

My name is Pablo J. I am the owner and founder of We don’t hate we just hustle.
Growing up, I witnessed two generations of small businesses owners, as my maternal and paternal grandparents and mother were small business owners. They also used state of NY grant money for black owned start-ups and businesses to launch. There are many resources out there, and find free grants for black owned businesses in NY.

I saw the direct impact they were able to make on the livelihood of not only their own families but also those in our community. It has been my desire to follow in their footsteps and start my own path into entrepreneurship.

Growing up in an urban city there were not many entrepreneurs of color presented to me as role models. Furthermore, as I branched out into my journey of ownership I noticed a lack of community support and access to resources for local black business owners so I made a conscious effort to ensure I was building a business that could not only motivate and inspire people to follow their dreams without knocking others down but also be transparent about my path to entrepreneurship as a guide to help others who are following the same path.

It is my plan to grow my business to a larger scale so that I can incorporate mentorship and job opportunities for students of color in my community so that I can pass down the tools of entrepreneurship that my family taught me to a new generation.

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