A Women’s Lifestyle & Apparel Brand inspired by the spirit of the women who are fearless. Instagram: VivaLaBonita

“Inspired by the spirit of the women who are fearless” is the tagline for Latina lifestyle and apparel brand Viva la Bonita. Hailing from Pacoima, Los Angeles, Mexican-American founder Rachel Gomez provides inspiration to the Latina community through her bilingual merch, which includes “Mujer, you are worthy” coffee mugs and “Beautiful shade of brown” sweatshirts.

There’s no “blueprint” to making YOUR dreams come true. What works for others, probably won’t work for you. The journey is so personal. What I do believe is that, everyone has the chance to make their dreams come true. So don’t compare, don’t give up.

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