Checkout Uoma Beauty – Inclusive black-owned beauty brand Watch Video

UOMA – pronounced OMA (uh-mah) means beautiful and we believe that beauty starts the moment you decide to be yourself. We exist to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us.

UOMA Beauty is the most inclusive black-owned beauty brand. Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all.

Self expression – “Authentic beauty is the ultimate form of self expression”

Colourful living – “We celebrate life in all its vibrancy & colour”

African Pride – “We are not African because we are in Africa, we are African because Africa is in us.”

Empowering Tribe – “A confident woman inspires those around her – empowered women, empower others”. We are all about women, whether in business or at home, and we support shopping at women and minority owned businesses.

Inclusivity – “Every person deserves to walk into the Beauty Hall and feel inspired and included”

Beautiful rebellion – “We must be bold & outspoken to challenge outdated conventions”

Former beauty executive Sharon Chuter launched Uoma as a rebellious brand that would “rewrite the rules of inclusivity and diversity” in the beauty industry. As such, products have fun names like the “Stay Woke Concealer” and customers can choose from a number of collections to shop like Black Magic, Boss Gloss, Badass, Afro.Dis.Iac, and Bro-Fro.

At UOMA we are an empowered tribe. Our race is human, our people are free, our language is color. Whether Latino, Black, LGBTQ, Brown, White or other, all are welcome to our beautiful tribe.

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