Tower 28 is the place where two iconic LA worlds come together. It sits at the crossroads of the Santa Monica pier and gritty Venice Beach. A meeting place for locals, Tower 28 symbolizes everything we believe in – community, healthy fun, and clean living.
At Tower 28 Beauty, we like our beauty products the way we like our beaches: clean, full of sunshine, and for everyone.
My parents arrived in Minnesota in the 1970s as the first Chinese people in the small town of Austin outside of Mankato – I have a newspaper clipping to prove it! My dad had such an inspiring, entrepreneurial spirit. He was incredibly driven and so passionate about his work. It’s funny because he would say that he wasn’t an entrepreneur by choice, but by necessity. Back then, he didn’t feel there were good options for himself in corporate America as an immigrant. I feel lucky that times have changed, but since I was a kid, I knew that one day I would start my own business and went on to receive an MBA at USC in entrepreneurship.
After a brief stint in consulting, I began a career in the beauty industry, working for some incredible brands like Smashbox, Kate Somerville, and Josie Maran. Those experiences really taught me how to work well with others and be a team player. However, it was the entrepreneurial drive I inherited from my father that pushed me to follow my dreams and create Tower 28.
I can’t live without our SOS Daily Rescue Facial Spray, which stands for Save Our Skin, because that’s literally what it did for me. I suffer from pretty severe eczema, and it’s the only thing that can stop it in its tracks. The key ingredient in SOS is hypochlorous acid, which your body actually produces naturally in your white blood cells to give you a boost of immunity. It helps fight bacteria and inflammation while soothing angry skin.
Tower 28 is the first beauty brand that is 100% clean, vegan, and free of every known skin irritant. Our products are designed for sensitive skin and made for all. Everything is rigorously tested — plus, it’s all made in the USA
I’ve had sensitive skin my entire adult life. Sensitive skin can take so many forms, but for me it means eczema. After 15+ years working as a beauty executive, I was frustrated that my sensitive, problem skin meant I was limited to serious brands that felt clinical (like someone in a lab coat was selling to me!)
If you have sensitive skin, you’ve heard the terms: hypo-allergenic, fragrance-free, dermatologist-tested. It’s a start but that doesn’t mean the product is good for you! At Tower 28, we know that what goes on your skin also goes in your bloodstream. We also know that beauty doesn’t have to be so serious, which is why our products are non-toxic, free of sensitizing irritants, full of calming, nourishing ingredients, plus a healthy dose of FUN. Not to mention vegan + cruelty-free. Proving
I use it on everything – my face, my body, and even my kids. It has the National Eczema Association’s Seal of Acceptance and is safe for all ages and skin types. Before SOS, I was relying heavily on topical and oral steroids to manage the flare-ups, but SOS keeps my sensitive skin in check.