Then I Met You is rooted in the Korean concept of jeong, a deep and meaningful connection that encourages empathy and generosity. By adding a little extra effort in the right places and taking the time to slow down, you can spark jeong in your life and create lasting bonds with the people, places and things that matter most. We also make quality skin care.

They are one of the main Korean and Asian owned skin care brands in the US. the Asian beauty care brand is up and coming in the US, as the formulas and products used by companies such as Then I Met You are cutting edge. There are also many other options out there, and find other Asian owned skin care small businesses.

The owners parents immigrated to the U.S. from South Korea over 40 years ago. As immigrants, they endured many struggles such as language barriers, racism, and job instability. When starting this Asian owned small business, the owner thinks about the challenges their parents faced as a business owner for 35 years, and it gives me the conviction and drive to find a solution.

At Then I Met You, we are inspired by the Korean concept of jeong: a deep feeling of empathy and affection that one can develop for people, places and things. Built upon a foundation of altruism, generosity and collective social responsibility, jeong drives us to put others ahead of ourselves, give without expecting in return and choose the action that optimizes for the greater good of our communities.

In this age of distraction, as societies become more fragmented and individualized, we believe it’s time to go deeper. By adding a little extra effort in the right places, we believe you can spark meaningful, transformative moments in your life, and create lasting bonds with the people, places and things that matter most.

Also, because I am incredibly proud of my upbringing as a Korean American I have made it into my life’s work: From starting a Korean beauty platform like Soko Glam to infusing jeong (a Korean cultural concept) into Then I Met You.

Just as cultivating jeong can lead to more empathy and generosity with others around us, it can also lead to a deeper understanding and caring for our environment. Given the urgency of climate change, it is our responsibility to look after our planet and reduce our consumption where possible. We commit to continue to incorporate sustainability considerations into all our business practices.

Currently, our paper and cardboard packaging is 100% recyclable and our product boxes are printed with soy ink. However, this is just the beginning as we evaluate how we can go even further. We will continue to develop thoughtful and ingredient-conscious skin care formulas that are cruelty-free. Do you have any feedback to share? Email us at

My personal hero product is The Giving Essence because it gives your skin deep hydration that will plump it up with moisture. I have tested and curated Korean essences for over eight years, and this is my interpretation of the best silky treatment essence with over 80 percent fermented ingredients and brightening ellagic acid. It leaves my skin glowing.” — Charlotte Cho.

From the radiant orange of sea buckthorn to the deep brown of cocoa and licorice, we use the most effective ingredients in the world because we care about delivering the results you want most. Our deep knowledge of skin care combined with leading cosmetic chemists and manufacturers in Korea means we don’t hold back on providing natural, premium ingredients. All of our formulations are clean and free of artificial colorants, parabens, silicones and alcohol.

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