Simple Switch is an online marketplace for ethical and impactful shopping. We carry more than 3,000 products, from everyday essentials like toilet paper and coffee to special gifts like jewelry and electronics. Every product meets the highest standards of social and environmental impact, so you can be sure your everyday shopping is a force for good.

We’ve been connecting US shoppers to values-aligned products for 3 years now, and made a positive impact in more than 20 countries, from fighting human trafficking to combating the climate crisis! We’re BCorp, Climate Neutral, Best For Colorado and Plastic Neutral certified, and woman-owned.

You can shop for whatever you need and make a difference in line with your values, on our desktop site ( or our mobile app, “Simple Switch Ethical Shopping” on IOS or Android. I started this business after completing a business consulting internship in a historically marginalized community in South Africa. The entrepreneurs I worked with had incredible skills, but no access to the market. When I returned, I decided I wanted to change that by using my purchasing power, the money I already spent every day, with values-aligned companies making a social and environmental impact, but it was SO HARD! I spent unreasonable hours researching the ethics and sustainability practices of each product I purchased, and at the same time, saw my peers buying things more quickly and conveniently than ever on websites like Amazon, which frequently exploited people and the planet for profit. I knew I needed to bring the ease and convenience of modern online shopping to values-aligned consumers like me, so I started Simple Switch.

You may have heard the quote, “Every dollar you spend is a vote you cast for the world you want.” We believe that. That’s why everything you buy with Simple Switch has a quantifiable positive impact on our world and the people in it. You’ll get on Simple Switch, fill your shopping cart with items you actually need or want, like toilet paper or a dress for that wedding you have next month. Upon check out you’ll have reduced the likelihood of a child dying from preventable disease, provided employment for a woman recently freed from sexual slavery, or helped a company use innovative techniques to reduce waste and pollution. It’s that easy.

Rachel’s story
I grew up with the natural world as my playground, with a grandmother who pulled over to pick up litter, and a mom who recycled before it was cool. I have had the opportunity to travel from a young age and was exposed to the impacts of systems of poverty in a way I’ve never forgotten. For me, creating systems that serve people and the planet was always going to be part of my career. When I started trying to make it a part of my shopping habits, too, I realized how DIFFICULT and CONFUSING that can be, and I decided the average American shopper needed a simple option for conscious shopping.

My name is Rachel, and I am the founder of Simple Switch. Three years ago, I had the chance to be a business consultant for entrepreneurs in the poorest parts of South Africa. I was so impressed by what they created and learned so much from them, but also understood what privilege I had. When I came back I knew I wanted to use my every day choices to empower those with less resources, but I came back to the United States and found out it was really hard. Hours of research about company ethics, labor laws, and environmental impact just weren’t sustainable in my busy life. I wanted to make a positive impact, but felt exhausted every step of the way. That was when I decided to start Simple Switch—the hope was that people like me could have an easier way to spend their money on products that helped them vote for the world they wanted.

I am a stubborn idealist who believes business can be a force for good, and I see the ~700 BILLION spent online each year as an opportunity for us as consumers to divest from companies and products that exploit our earth and its people, to products that empower them! I have the best job in the world, connecting shoppers like you with social and environmental enterprises making a difference in the world through things as simple as toilet paper and coffee, or your holiday gifts! I’m passionate about making these transactions so easy and enjoyable, that ethical and impactful shopping will not be an aspirational concept, but become “business as usual.” I’ve worked hard to make this happen for 3 years now with the help of our shoppers from around the country (who I call our “everyday difference makers”), and now we’re ready to grow to a national level, with your help.

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