Founded by Crystal Etienne in 2015 and formerly known as PantyProp, Ruby Love is an apparel, health and wellness company rooted in the belief that periods should never stop women from doing, being and going. She developed a smart, intuitive, patent-pending technology that offers maximum absorption, protection against leaks and stains, peace of mind, and complete discretion, so period days can be like every other day.

As women, we’re pretty much on a constant journey to make our periods more bearable and in 2015 Crystal Etienne launched apparel company Ruby Love out of the belief that “periods should never stop women from doing, being and going. Ruby Love sells underwear, swimwear, sleepwear, and activewear with built-in leak-proof protection to keep you worry-free.

Anyone can wear Ruby Love. All who experience menstruation and incontinence, Women, Girls, Men, or Elderly. It is about health and wellness, and is female owned. Or find other female owned wellness companies.

As a Type-A perfectionist, Crystal spent years testing hundreds of prototypes, tweaking designs, and being her own best guinea pig to perfect the exact equation of design, technology, fit and most importantly, security behind each product. She launched PantyProp, now known as Ruby Love, on December 5, 2015, with products available for purchase shortly thereafter in January 2016.

Leak-free wearables for people who leak. Underwear, Swimwear, Bodysuits Absorbent liner No-shifting Discreet No-chafing 100% Comfort
This best-selling First Period Kit has everything a girl needs to handle Aunt Flo, practice good hygiene, and be worry-free in one of our keepsake boxes. You can also personalize your gift with a special message.

Crystal rebranded her company as Ruby Love and relaunched on June 11, 2019. “Ruby” denotes your period, a timeless gem symbolizing health and growth, while “Love” represents our commitment to continue to deliver the highest level of care. Together, Ruby Love brings to life the brand’s supportive, unifying messaging that periods should never stop women from doing, being and going.

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