Rockwell was born out of a need for commitment. A commitment to redefine a style, devote ourselves to quality, and remain loyal to those we surround ourselves with… to never end up in the world of “could have, should have, would have.”
This dedication to commitment is at the heart of every Rockwell watch, and it is the heart of this veteran owned company. The Rockwell emblem reveals a life of uncompromising style, action and confidence… confidence fueled by the weight on your wrist and the story you have to tell.
We sincerely hope that your Rockwell watch, sunglasses, accessories or other lifestyle items serves as a reminder of a time when you could proudly say, “Watch Me.”

Rockwell – With a commitment to redefine a style, devote itself to quality, and remain loyal to those it surrounds itself with, Rockwell is a company that helps you to never end up in the world of “could have, should have, would have.” Its watches, sunglasses and apparel have something for everyone. While they are a sunglass company and sell non-prescription eye-wear, they are but one of many options out there to shop at. As many other veterans, women, and minorities own eye-wear businesses. Find other minority and veteran eyewear businesses to shop at.

Rockwell is on a mission to be the most recognizable lifestyle brand in action-sports. Whether you’re out ripping laps at the local track, tearing up the local skatepark, getting barreled out of your mind, or rocking the shirt and tie to work, Rockwell is there to back you up and make a statement of who you really are. With Rockwell it’s more than just about telling time.
Rockwell has been producing unrivaled custom corporate watches for years. Let us help you show your clients and employees appreciation with a unique timepiece.
Rockwell offers the most complete modification options available, including:
Printing • Etching • Engraving • Emboss/Deboss • Color/Material Change
Rockwell also offers fully custom timepieces, designed from the ground-up.
Let us make your vision a reality.

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