Created by a woman who wouldn’t settle for less than the truth.
When I was pregnant, I turned my house upside down to get rid of products with ingredients I couldn’t get behind. I replaced everything from my cleaning supplies to my deodorant. But, in my search for my ideal prenatal vitamin, I found questionable ingredients. I couldn’t find a brand that I trusted, so I decided to build my own.

I founded Ritual with the belief that better health begins with better ingredients. With us, you’ll know where ingredients come from and why they’re there.

Kat Schneider is the founder and CEO of Ritual which makes multivitamins free of any additives for women as part of the “clean label” movement.

We’re not about pseudoscience and half-truths
From D3 to Omega-3, our scientists studied diets and genetics to make a multivitamin with key nutrients we need. Meet our best sellers.

Chrystle and Catherine Cu, are cofounders of Cocofloss. Chrystle, a dentist, was adamant about eschewing the Gore-Tex fiber commonly used in most floss brands and swapping it for one that has a flavorful sponge-like texture composed of hundreds of expanding microfiber filaments.

You deserve traceability
We share our sources, studies, and suppliers – a traceable multivitamin backed by the first visible supply chain of its kind.

Clean and simple, delivered
Easy-to-start. Easy-to-cancel. Our team of scientists and nutritional experts are on a mission to turn your new healthy habit into a Ritual.
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Control your delivery date
Free and easy cancellation
Don’t like it? It’s on us.

For skeptics,
by skeptics.
We’re not about pseudoscience and half-truths. Health fads make our eyes roll. So, when we set out to develop Essential for Women, we wanted something simple, clean, and backed by science. We challenged some of the top scientists to reimagine the daily multivitamin for women. The result is everything we think a multivitamin should be.

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