Another one of James Whitner’s brick and mortar stores, Prosper calls Jersey City home, pulling its name from the city’s motto “Let Prosper.” The polished showroom houses an array of Adidas, Jordans, and Nike products as well as a broad range of store-branded apparel.

Introducing Prosper – a lifestyle boutique that draws its name from Jersey City’s motto of “Let Jersey Prosper” and its inspiration from the environment and the very people who live here. Featuring an exclusive in-store apparel line built on quality without prohibitive pricing, Prosper aims to be an outlet for quality, a focal point of the Chilltown cultural scene, and an inspiration for the global community.

More importantly, Prosper helps further The Whitaker Grp’s mission to raise awareness around issues affecting the Black community: free educational seminars, pushing for voter registration, and participating in #TWGBlackout, a social media campaign marrying a sneaker giveaway with encouraging customers to commit to taking actions to help those around them. All proving once again it’s bigger than sneakers for many small Black boutiques.

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