Pattern Beauty gives other Black women and those with curly hair the same opportunity. Ross’ line of tools and products are formulated and designed to accentuate natural curls, and the Pattern Beauty website includes a curl guide to help customers figure out the right products for them, no matter their hair history.

Hair is evolving always and you could potentially have different curl patterns in different areas around your head or experience a shift in your hair as time, products and methods change.

No one knows your hair better than you, so inevitably the choice is yours. All PATTERN products have been formulated with hydration and conditioning as the key benefits of every product as we know curly heads of hair can experience the most trouble retaining moisture. Our Mini Conditioner Trial Bundle is great for experimenting with our 3 conditioners to learn which is yummiest for your hair, and our Jojoba Oil Hair Serum is especially beloved by dry, itchy scalps.

May we support the curliest, coiliest & tightest of hair textures. There are many other hair care products for black women.

May we embrace, love and celebrate our community & the gorgeous hair we have.

May we know our hair is strong.
May we know our curls are flexible.
May we know our texture is resilient.
May we know our patterns are magic.
May our hair live its best life.

When developing the line, the PATTERN team, led by our boss lady leader Tracee Ellis Ross, was very specific with every detail. Our packaging was developed to provide maximum product usage and to add value to your hair experience. Our conditioners are larger in size because we know how curly, coily and tight textures condition more than shampoo. Each of our products encompasses the “PATTERN slip” which allows all of our conditioners to slide and glide while penetrating the hair strand and promoting great “clumping” and curl definition.

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