This is our commitment to changing the language of beauty. No perfecting, flawless, nor anti-aging claims. Just efficacious, thoughtful, and damned good products that help you feel amazing in your own skin.
With OUI the People came a mission: The reConstitution of Beauty is our commitment to “watch our language”. No brand is just a brand. Clearly. Brands inform culture and language, as beauty has done for decades. We believe beauty shouldn’t come at the expense of our psyche. Rather than pursuing flawlessness, we aim to build efficacious products, designed thoughtfully, that help you feel great in the skin you’re already in.
As to the name change? Well, we’ve had a community of non-binary customers sharing their love of OUI since our launch in 2015. We’ve changed our name to reflect the People because your most intimate experiences with beauty should feel like you’ve been seen.
You’ve never fit into one box. Neither have we. We’re here to honor your complexities—to say “f*ck that” to perfection. We celebrate your softness and your strength, and champion your journey to doing whatever makes you feel good. The only labels we care about list our ingredients—everything else is just noise.
Formally known as OUI Shave, Founder Karen Young changed the name of the brand as she realized with it came a bigger mission: The reConstitution of Beauty. As she explains on the site, “We believe beauty shouldn’t come at the expense of our psyche. Rather than pursuing flawlessness, we aim to build efficacious products, designed thoughtfully, that help you feel great in the skin you’re already in.” With a focus like that, you can feel good about addressing your shaving needs with products from a brand that sees you and celebrates who you are.
We don’t settle for less than the best, and your needs are at the forefront of each product. Our ingredients are chosen for their efficacy, and our products are free from the usual suspects (parabens, synthetic fragrances, phthalates, animal-testing). Our razors aren’t run of the mill (literally), they’re custom milled to our exacting designs. A customer advisory board keeps us in check, testing every new product, and our packaging is recyclable or refillable. Our long-lasting steel razors avoid ending up in a landfill, where 2 billion plastic razors are found each year.
Closed Now!09:00 AM - 05:00 PM
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- Wednesday09:00 AM - 05:00 PM
- Thursday09:00 AM - 05:00 PM
- Friday09:00 AM - 05:00 PM
- Saturday09:00 AM - 05:00 PM
- Sunday09:00 AM - 05:00 PM
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