LUNA MAGIC is a new indie beauty & lifestyle brand founded by Afro-Latina & Dominican-American sisters Mabel and Shaira Frías. By combining their passions for beauty and lifestyle, they created a vibrant brand that celebrates their mutual love for their multicultural heritage, Latin culture, African American culture and music—in living color.
LUNA MAGIC is a Latina-owned and operated beauty brand. Founded by two Latina sisters, we created a company to celebrate our cultura. Our makeup and T-shirts and designed in LA con mucho amor.
They are one of the up and coming Latino owned cosmetic businesses with beauty, made in LA shirts, and other goods. Find many other Latina cosmetic businesses.
Our brand was founded in Los Angeles with a mission to introduce high-performance cosmetics, bold flavor, diversity, inclusivity and vibrancy to the beauty industry. We’re inspired by the rich cultures and music of the Caribbean & Latin America, the hustle and bustle of NYC and glamour of Los Angeles. Luna Magic is a women-led and Afro-Latina owned company. Welcome to our world. #Para La Cultura
Beauty brand Luna Magic was founded by NYC native sisters Mabel and Shaira Frias. Together, the two created a makeup collection they define as a celebration of the rich culture found in the Caribbean and Latin America. “We intend to be the brand for the Latinas and others who are not Latinx who really like our vibe—which is why we say we’re not just a brand, we’re an attitude.
“[The Frías sisters] run Luna Magic as a partnership. Shaira handles the creative side, while Mabel is in charge of brand and digital strategy. Both agree that the jobs they have today were paved by their past careers. It’s obvious from the way they’ve developed their products that the Frias sisters believe their cultural IQ is an invaluable asset they bring to the business world. Their eyeshadow shades have names like ‘Reggaeton,’ ‘Mamacita,’ and ‘Dinero,’ and their lipsticks are named ‘Bon Bon’ and ‘Gostosa.’ ‘You’re born with it because of how you were raised,’ says Mabel. ‘You know, there’s some things that I can’t explain why we do and how we think.’ #Para La Cultura
Mabel Frías (left) is a digital strategist with 10+ years of experience in executing digital merchandising strategies at fashion, beauty and lifestyle brands like Macy’s, Nordstrom and Savage x Fenty, lingerie by Rihanna. Mabel holds a BA in History from New York University and an MA in History of Decorative Arts & Design degree offered jointly by Parsons School of Design and Cooper Hewitt, Smithsonian Design Museum.
Shaira Frías (right) is an entrepreneur, professional makeup artist and former journalist. Her work has appeared in media outlets such as NY1, Fox News Latino, and Mundo Hispánico. Shaira is a recipient of the Ford Oval Journalism Fellowship from the National Association of Hispanic Journalists. She holds a BA in Journalism & Spanish from CUNY— Brooklyn College. She’s also a graduate of the world-renowned Academy of Freelance Makeup School.