For the Overdeveloped and Underserved.’ The first Jenette Bras opened in 2009 on little known stretch of Melrose in East Hollywood called ‘Hel-Mel’. Soon the word spread like wildfire to the big-busted community of gals tired of being forced into ill-fitting bras at big chain stores, treated like second-class citizens at chic lingerie boutiques or sent to musty old bra
shops with a selection of lingerie that your grandmother would die before wearing.