I began Jacqueline’s Garden online in 2018 as a Sole Proprietorship with humble aspirations to further fund and grow my own collection. However, with the sudden onset of the global COVID-19 pandemic, my fledgling business suddenly came upon more demand than I could meet. People across the country were finding joy and comfort in the presence of plants, with many people filling their homes, workspaces, and indoor areas with as many beautiful living things as possible. Nurseries and garden retailers were suddenly always sold out and prices began to soar. I began importing rare plants that could be sold for a large profit margin from small farmers in Thailand and Indonesia. While I was only trying to cope and making it through 2020, I had my best year in business, selling over 500 plants.
Jacqueline’s story
I’ve always loved the natural world and the beauty of watching things grow. Growing up in New York’s Hudson Valley, I developed a penchant for gardening from both of my grandmothers who kept their yards full of flowers, fruits, and vegetables. I began studying at the City College of New York in 2010, where I received my Bachelor’s degree in French Language and Literature. Studying in New York City introduced me to people from every inhabited continent in the world and I was eager to explore. I took the opportunity to study in Paris for an academic year, cementing my love of interacting with different people across the globe. Once I moved to Brooklyn, I began connecting with other urban plant lovers on social media, eager to learn how to maintain my love of nature in a small and ill-lit apartment. Slowly but surely more and more of my plants began to survive and even thrive and I found myself now often giving advice to others. I fell in love with this community of urban nature lovers and eagerly continued collecting.
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