My business, Identafire, is a graphic design, web design, and web development firm that creates exceptional marketing collateral, visual identities, and websites in order to amplify the message of change-making, social impact organizations.

Identafire extends the reach and impact of your marketing collateral, website, publication with truly exceptional visual design.
QPOC-Owned, Oakland-Based for Social Justice

I have been part of some amazing design teams over the years. In my last corporate job at a local newspaper group, I oversaw an excellent design team that managed to pull off some incredible projects against all odds. When I decided to move on from that position, I knew I could create a firm that would put the creative energy of a team of passionate designers and developers to use toward projects that would benefit the communities they serve. I know there is a healthy market for design and development at change-making organizations, and I know that good design extends the reach of mission-driven marketing efforts.

Aaron’s story
I grew up in the East Bay in California. I was born in Berkeley at Alta Bates hospital. I’ve lived in Berkeley, San Leandro, Albany, and Oakland. I’m so lucky to have grown up here. From technology to social justice, California leads the way across the country. I came out as gay at 14 years old while attending Albany High School. This, coupled with being a multiracial kid (my mom is white, and the daughter of Latvian immigrants; my dad is black, born in New Orleans) often made me an outsider, but it also gave me a unique perspective on the world. My answer to being “othered” was to fight for inclusivity in the form of activism all through high school and into my adult life. This has shown me the power of sharing our stories toward positive change, and now I work to amplify the messaging of marketing teams at organizations that do good in the world. Diversity and social justice run in my veins, and as a result, I’m uniquely aligned with the missions of the impact-driven organizations I work with. This “otherness” is an asset in the field of design, where it is important to make every effort to include ALL of the end-users, customers, and constituents design projects created for.

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