Our vision was to revive the early 90’s and to bring back the air of Black pride that most of us as youth associated with at that time.
The baggy sweatshirts, color blocking, and the bright and flashy “Black and Proud” designs were a staple of this time, which had been long forgotten until NOW! At HGC Apparel, we are inspired by this era and strive to put our customers back into this euphoric genre. It is our hope that HGC Apparel will give you a feeling of pride and consciousness of our community. Forever Black, Forever Proud.
Currently, Marcia is working on new designs for HGC Apparel as well as the expansion. She also sources some of her clothes from Black designers and businesses. As her clothing line business is focused on the 1990s. Find other minority owned designers and design businesses near you.
Along with the spirit of the ’90s, the other inspiration for HGC was the absence of black brands with bold fashion statements. “I would always see Malcolm X shirts or MLK shirts. I never saw any black brands create anything that was fly with a message”, says Marcia. “I saw a clear gap in the industry for our culture, and I decided to fill it.”
There are plans for a brick and mortar flagship store as well as plans to begin giving back and educating on the power of the black dollar. “As a community, we give away a lot of our money instead of keeping it within the community. I think if people understood the power of our dollar, we could do a better job of building and uplifting our communities.”
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- Thursday24 hours open
- Friday24 hours open
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