Go Hard was founded in 2012 and it was a way for me to reach many types of people all at once. As a personal trainer, I knew that I was also a life counselor for the community, including Black youth. Located in the heart of Lufkin, Texas, our gym provides holistic wellness training in the areas of diet, body sculpting, cardio training, plyometrics, and more. Our gym is family-friendly and is open to all types of people, body types, races, and genders. We are one of the many black owned fitness centers and businesses.
I founded Go Hard to set in motion what I wish my forefathers had done for me. I would like for my children to inherit the business and grow it further so that it provides future generations within our family with income. I would like for this to become a platform for them to teach their children about the importance of business-ownership and holistic wellness.
Throughout my childhood, I saw many people suffer from a lack of knowledge which kept them from taking care of themselves physically, mentally, and spiritually.
I am naturally gifted and love physical fitness, but my passion stems from my experience working at the Texas Youth Commission for 12 years focusing on youth with socioeconomic and learning barriers. My journey to this work includes my experience at the Lufkin State School where I developed patience as I spent a year with mentally challenged men confined to wheelchairs.
Another struggle many people have difficulty overcoming is that they have the knowledge but lack the ability to apply it to themselves. So, that is where I developed a niche by providing guidance as a personal trainer, life coach, counselor, and big brother. All these characteristics lead to the self-actualization of my clients, whether Black, Latino, White, or any race or age. Achieving this goal provides them with leverage in life that will impact generations.
After college, I married my wife and had two beautiful children: Kyron and Miracle. Once they became old enough to become self-sufficient, I bought into an old building that once was a gym. Since then, I have been working on the building to make it what it is today: Go Hard Fitness. A place where my clients are challenged in all areas of life. From physical fitness to anger management, to proper diet, and entrepreneurship. I have even taken on the task of providing a self-defense class for women and youth who have a history of being bullied. So early on, I knew that this was something I wanted to do for the rest of my life.
My mission is to impact a thousand people in my community by providing them a safe and secure place to come experience a holistic workout of mind, body, and soul.