My business is a women’s clothing and accessory boutique. We specialize in handmade ethnic accessories as well as outerwear, maxi and midi skirts, and other clothing items. We import some of our accessories from Ghana and Kenya, supporting local artisans.
Frugal Chics Roc is a women’s online boutique, based in Atlanta, Georgia. We sell bold accessories and comfy clothing to the savvy and stylish woman for work and play. Our clients are goaldigging trendsetting bossbabes: Female entrepreneurs, busy moms, professional women, and fashionistas

To save you time and money, we scout out great buys so you don’t have to. We dress women for work and play at unbeatable prices with unmatched convenience.

We also partner with local Atlanta designers, including those of color, veterans, LGBTQ+ , women and others. All women and designed of color deserve to have their goods features. Read more on, and find minority business designers to shop at.

We have a brick-and-mortar location in the historic Pittsburgh Yards, Atlanta as well as online, on Instagram, Facebook, and Tik Tok. In addition, we also vend at pop-up shops and host events at Pittsburgh Yards, inviting the community, clients, and other businesses. Now that I have a physical location, I have a home for my business where clients make appointments to shop and buy more than they normally would at a pop-up and they learn about Pittsburgh Yards. I now have clients who live in the Pittsburgh neighborhood and surrounding areas and are thrilled they are able to shop locally in their community. I started the business in 2014. Began as a thrifting hobby and then evolved.

Nyota’s story
Frugal Chics Roc began when I realized my thrifting hobby could help women who didn’t have time to scout out unique pieces but wanted to look great on a budget. Today, Frugal Chics Roc is a women’s boutique located in SW Atlanta and has evolved into a mix of thrift, new and Afrocentric statement pieces. My style influence includes my Caribbean and British heritage, growing up in the vibrant culture of New York City, and my 20 plus years in corporate America.

Frugal Chics Roc dresses women for work and plays with statement ethnic clothing and accessories. We help women bring their full selves to the table through fashion…Dare to be different!

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