Eu’Genia Shea is a family-run social enterprise dedicated to all natural premium shea butter moisturizers. Our high concentration and quality can help you reap all the benefits of nature’s wonderbalm.
Founded by a mother-daughter team, Eu’Genia Shea donates 15% of the profits from sales of its pure shea butter balms for skin and hair to the female workers in Ghana who produce the ingredient. The tins are cute, portable and spill-proof, too.
Eu’Genia’s supplier, Naasakle Ltd, works with its cooperative in Northern Ghana to harvest the shea fruit. Once the fruit is soft, they remove the shell from within, boil it, crack it, and extract the nut. The nuts are then hand sorted to ensure excellence (they’re very picky, up to 25% of nuts simply don’t make the cut). The lucky few are then cracked again for even roasting. After roasting, they are ground and kneaded with water, which forces shea’s moisturizing oils to separate from the matter. Remove the oils and boil them to separate it further. Naasakle Ltd does this process twice so that the resulting shea butter is as pure as possible. Next reduce the heat to allow water to evaporate and then filter again. Once Naasakle Ltd is happy with the quality, they stir until the shea begins to cool and thicken. It’s now ready for Eu’Genia to handle and mix with love!
We are dedicated to fair wages and opportunities for our female workers in Ghana and donate 15% of our profits back to them in the form of an education fund.
The antioxidants and vitamins in shea butter make it an ideal candidate for use on skin, in hair (conditioner or scalp moisturizer), and even in food.