Growing up in a South Asian household with immigrant parents, I was raised to believe that the only way you gain respect in America was through hard work. That stayed with me, and I knew that if I wanted to make my dreams come true, it wouldn’t be handed to me — I had to go out there and work for it.

Deepica Mutyala is a South-Asian beauty entrepreneur, businesswoman, and founder and CEO of Live Tinted, a multicultural community about beauty and culture. Mutyala launched Live Tinted, in 2018 as an inclusive digital community that explores diverse beauty for every shade in between.

Live Tinted focuses on underrepresented people in beauty, and their personal journeys with culture and identity…There is a focus on Asian beauty owned brands, black women, Latina and others. Live Tinted beauty and digital products are for all women too!

I also learned the importance of putting your family first. No matter how hard I work or how crazy things get, I will always make time for my family.

From 2015-2018, Deepica dedicated her efforts as an on-air beauty expert, YouTuber, and activist collaborating with brands on panels and campaign efforts geared toward minority representation. She has partnered with major beauty houses including Estee Lauder Companies, Coty, LVMH, Unilever, as well as brands outside of beauty including Mastercard, McDonalds, & Mercedes Benz. She has also been seen in commercials for L’Oreal and Samsung airing during the 2018 Academy Awards.

In January 2018, Deepica founded and launched Live Tinted, a digital platform and a beauty product line that explores diverse beauty and creates products for “every shade in between”. The platform gives voices and story tells for underrepresented individuals and features their personal journeys with beauty, culture and identity.

My favorite (and only) product is the Huestick. We intentionally have taken our time with product development. I want every product to mean something to people the way the Huestick does. I hope every time someone uses their Huestick they know that they are part of a community that encourages them to feel connected to their identity and culture.” — Deepica Mutyala

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