Coloured Raine Cosmetics made its debut in 2013 when founder Loraine R. Dowdy ditched her job in the finance industry to follow her dreams of starting her own makeup brand. Her mission was to create brightly colored, high-quality products for everyone — regardless of skin tone, age, or gender — and that’s exactly what she did.
Coloured Raine’s mission has always been to spread awareness of beauty diverseness and to embrace all shades of skin tones through a unity bound by cosmetics.
Loraine became the architect of Coloured Raine because of her deep love for beautiful vibrant colors and hues. She has always believed that makeup is just light-hearted, beautiful fun, and set here in this world for people to simply love and enjoy. It is a fascinating tool used for each person’s unique self-expression, regardless of age, race, or gender. This is the ideology that Coloured Raine was built and still stands upon today, and what also sets the brand apart from competitors.
Coloured Raine is a female and Black-owned brand that houses a dedicated staff of hard-working men and women. They employ women and men of all races, backgrounds, and are all about diversity. Our cosmetics are created here in the U.S. by manufacturers who specialize in formulating products for darker skin tones.
Loraine and Coloured Raine have been featured in Essence, People, Bustle, Allure, Fashion Week, and The Huffington Post. There are also many other black owned skincare companies featured by those publications.
Loraine’s advice to all Black women is to keep striving until you reach the top! No one on this earth can stop what is your destined for your life path. Stay fierce and keep strongly serving that Black Girl Magic!
Today, the brand offers a wide range of products, including liquid lipsticks, eye shadow palettes, foundation, and more.