Much like “Botánicas” which are fixtures in heavily populated Latino communities, Botánika was inspired by a social niche and our desire for products that link past traditions to present needs. Botanika was created to honor the inner goddess in you.

Inspired by the botánica stores found across densely populated Latinx communities, Botánika Beauty was created to meet a social niche and link us to the beauty rituals of our past. We see beyond ingredients and instead focus on the herbs included in our products such as sabio (sage) to stimulate hair growth and laurel (bay leaf) to smooth the hair and add shine. Our brand is more than just a hair care line; it’s a collective that celebrates our beauty traditions with today’s modern approach.

“I want to transform the typical hair routine to a moment of self-care and reflection. I want us to connect with our roots and be inspired by the community of powerful women who came before us.”

A proud Afro-Latina, Ada combines her background in marketing and public relations with her passion for beauty — inner and outer — to celebrate her Dominican roots and cultivate the Latina community at-large. For the last 10 years, she’s built a strong community of Vecinas through her digital platform

Ada’s unmatched dedication to hard work, her ability to truly connect with tens of thousands of women around the country, and her passion for beauty led her to meet and later work with Aisha Ceballos-Crump of Honey Baby Naturals.

The female connection is also been with small business owners. Together they use government grants and support, both national and local, to help fund their business. As Botanika Beauty had to pay for inventory in many retail stores too. find how you, and other minorities, can get free grants or low cost loans for their business.

Her dreams of creating a haircare brand manifested when she approached Aisha about a product collaboration and Aisha offered her an opportunity to create her own brand instead. In the summer of 2017, these two latina powerhouses joined forces and started to develop and create what is now Botánika Beauty. Through this new venture Ada hopes to change the face of the beauty industry while honoring her culture and showing the world the power of our often overlooked community.

⁠For nearly 15 years, she worked in the hair and skincare industry, developing products, formulas, and marketing for several major brands. What started as a career in chemical engineering has blossomed into an emerging beauty brand and empire⁠ that has naturalistas and curl friends buzzing about all across the country.

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