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We focus on creating apparel and accessories that change the current narrative of people of color. We want to promote positive images and messages that celebrate the beauty of melanin. We strongly believe that higher education changes the cycle of poverty. Therefore, we created A Purpose with a Purchase (trademark pending). Through this program, we donate a portion of the profits from EVERY purchase in our store to organizations that benefit first generation college.
It’s our goal to provide gear to students that encourages them to be their best. We do this by producing bags, totes, and organizational tools with fun characters representing a broad range of melanin skin tones. Our products are made to be sturdy so kids can count on them to work. And we commit to giving students in less-advantaged schools free gear with the help of local community organizations.
Education is extremely vital to breaking the cycle of poverty and the prison pipeline that plagues our community. Someone has to be first. Someone has to be the change. That’s why we focus on first generation college students, specifically females in the inner city. We want to help them navigate the path to a four year degree. We want to change the question asked high school juniors and seniors from “are you going to college?” to “which college are you going to?” We want to redefine #squadgoals.
Our donations are strictly for non-profit organizations and scholarships that share our vision and understand the difficulty involved with being first. A portion of the profits from EVERY purchase help a first generation college student obtain a bachelor’s degree.
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