Our beauty philosophy is deeply rooted in our earliest memories as political refugees from Eritrea. Beauty to us is grace and resilience.
As twin sisters, we share everything including our love for makeup and in particular eyeliner!
People are fascinated with twins as they naturally draw attention without trying but with attention comes comparisons. People would ask questions like: “Stand next to each other so I can see the difference.” “Who’s the smart twin?” “Who’s the prettier twin?” “When you look in the mirror, can you tell who is who?” This got us thinking: why can’t you have 2 equally powerful attributes in 1?
We will never forget our teenage years as cashiers in high school saving up enough money to buy our favorite beauty brands. Neither can we forget our mother getting ready for a midnight shift —always making sure she had her lipstick.
We are a 100% sister-owned cosmetics company that believes beauty products don’t have to be complicated. Makeup is meant to enhance a woman’s beauty, not conceal her imperfections. When you discover what works for you, you’ll save time and money.
We believe makeup is a way to enhance a woman’s beauty, not to conceal it. More importantly, makeup is transformative and is a vessel that can inspire deeper conversations.
Our mission is to create an effortless beauty brand that instills confidence, kindness and integrity.