In a world where technology can either bring us together or make us feel isolated, The Common Scents Co leverages the use of technology to foster community. Especially now, communities are more disconnected than ever. We are connecting people by creating experiential events on a virtual platform. Through virtual events, such as candle making workshops, pop-up parties, and fundraisers, we strengthen community connections by handcrafting experiences uniquely designed for each customer. Because this business was started from my desire to be more impactful and purposeful, I combine my passion for this business and my inherent ability to create and cultivate relationships with people to connect communities that have been driven into isolation.
I never planned to be an entrepreneur. When I pictured what life as a business owner would look like, I couldn’t imagine doing anything other than what I had been doing since I was 15 years old. I got my business degree in Hospitality just so I could focus on managing events. Coming from a tourist town like Savannah, GA, I learned quickly that there was a lot of money in the tourism and events industry. I figured that my exuberant personality + my love for connecting people = success. My life-math was so wrong! I was missing something from my formula. I was missing a purpose. So I turned to the One who I should’ve been seeking clarity and direction from the entire time. I changed my prayer to focus less on getting what I thought would make me successful and focus more on being in a position that I could be purposeful and impactful.
After I prayed this prayer and adjusted my perspective, God told me to quit my job and start making candles. *insert crickets chirping* Wait, what, who me!? But then I was reminded of something. If I had faith that God had created me for something greater and that He had a purpose and a plan for my life, then I needed to have faith that He knows the best way to get me there. I had made all types of plans for my life. Then, God looked at my plans, I believed He probably laughed at me, and then He completely smashed those in order to give me something greater. So, no, I never planned to be an entrepreneur. But I wouldn’t trade this journey for the world.