Warmth, enchantment, strength: İTÄ’s first collection of jewelry and watches exudes the ancient and abiding culture, spirit, and energy of Puerto Rico.
Inspired by the mythic stories and symbols of the island’s Taíno and natural heritage, our Encantada collection reverberates with pride and longing for a place we call home.

The Encantada collection features the endearing coquí, the potent mother goddess Atabey, enigmatic Taíno and Igneri petroglyphs and other symbolic echoes of Puerto Rico’s rich past with subtle hints of İTÄ’s wandering spirit—wearable memories that embrace the joy and the longing that are the birthright of every traveler.

From late-night dorm room talks to a shared fourth-floor walk-up in New York City, from pleasant Caribbean beaches to bustling Turkish bazaars and ancient Mediterranean ruins: itä was crafted, link by link, from the enduring memories of two dear friends.

For nearly twenty years, Inés and Äfet’s paths have crossed and parted, only to meet, and part, and meet again, a golden chain that catches the light as it intertwines. Across their travels, between their cultures, and through the years, they’ve supported and inspired one another. They decided to launch their business as a minority, Latina, and Turkish fine jewelry organization and put their unique cultural twists on their items. There are also many other Jewelry businesses to shop at online that are minority owned.

Start saving your pennies, because you’re going to want to splurge on all the stunning fine jewelry from ITÄ. The Encantada collection—which contains this gorgeous Atabex Enamel Pendant—features the endearing coquí, the potent mother goddess Atabex, enigmatic Taíno petroglyphs and other symbolic echoes of Puerto Rico’s rich past with hints of İTÄ’s wandering spirit.

Inesita Capó, from Puerto Rico and Äfet Burcu Salargil from Turkey, together İTÄ, met as members of distinct diasporas. Their abiding friendship is built on openness and a love of cultural exchange, values that give İTÄ its unique and inclusive appeal. As the brand grows, İTÄ plans to introduce new lines inspired by the heritage of Turkey and other countries Äfet and Inés have explored.

Inés and Äfet hope that everyone, no matter where they are from, will discover a spirit in their designs that speaks to the heart: A sweet longing for the places you were destined to visit and live, and the people you were destined to meet and love.

Puerto Rican businesswoman Inés Capó and Turkish entrepreneur Äfet Burcu Salargil, together <itä>, met as members of distinct diasporas. Each brings unique backgrounds, sensibilities and skillsets to the brand. Their abiding friendship is built on openness and a love of cultural exchange, values that give itä its unique appeal. As the brand grows, itä plans to introduce new lines inspired by the heritage of Turkey and other countries Äfet and Inés have explored.

Inés and Äfet hope that everyone, no matter where they are from, will discover a spirit in their designs that speaks to the heart: A sweet longing for the places you were destined to visit and live, and the people you were destined to meet and love.

https://www.itajewelry.com/

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