https://www.alaffia.com/

We’re cultivating beauty, equality, and empowerment in West Africa. Alaffia aims to alleviate poverty and advance gender equality through the Certified Fair Trade of indigenous resources and community empowerment initiatives.

Buy online or in local stores including Whole Foods.

Alaffia’s award-winning products are effective, safe, and natural for specific needs of hair, face, body and children’s care. Our methods and ideals are rooted in ancient African tradition that we’re proud to share with the global market. We use indigenous Ingredients – local resources and traditional handcrafting – fair trade and certified organic unrefined “raw” shea butter, African black soap and coconut, neem, moringa and argan oils, among others.

Our products don’t contain sulfates, parabens, phthalates, mineral oil, artificial color or synthetic fragrance. We’re proudly cruelty-free.

Alaffia handcrafts clean and fair trade award-winning beauty and grooming products. We’re a social enterprise on a mission to invest in a more equitable future. Together, we’re cultivating beauty, equality and empowerment in Togo, West Africa. Alaffia aims to alleviate poverty and advance gender equality through the Certified Fair Trade of indigenous resources and community empowerment initiatives.

Alaffia offers sustainable, fair trade skin and haircare products for the whole family, from shampoos to face and body washes, in large sizes at affordable price points. The company’s products contain high-quality ingredients like shea butter and coconut oil, and its Authentic African Black Soap even won Awards. Product sales also help fund the brand’s foundation, which gives back to the African communities that harvest their ingredients.

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